Most smokers would prefer not to smoke if they had an alternative that provided them with the same enjoyment, while being far less dangerous from a health perspective. While chewing gums and patches can deliver the nicotine, smoking isn’t just about the chemicals.
It is an activity, a habit, a part of someone’s personality.

It has several elements, like the aroma, the taste and the tactile experience of opening a packet, selecting and lighting the cigarette. Replacing that whole concept with nicotine patches or chewing gums does not provide the full experience for many smokers, they are not enough as a substitute. Snus traces its history 200 years back even though the form it is being used today came about some 140 years ago.

The snus is made from finely ground tobacco and is inserted under your lip. But it is a messy process of forming the moist tobacco into a pellet and it can discolor the teeth which meant that many people refrained from it and turned to the more “glamorous” smoking. Putting the ground and treated tobacco into pouches was an invention that came far later. But it meant that many more people started seeing it as an alternative to smoking.

And so in the end of the 2010s, the tobacco free nicotine pouches arrived and changed the market completely. There is very little research to show significant risks of illnesses related to snus and nicotine pouches. At the same time, health organizations attribute most of the health risks and premature deaths to cigarette smoke so at WHITE OLO, we are convinced that our products provide our customers with a pleasurable experience
while also significantly reducing the health risks.